POTD: Likes Change

Likes Change
Idaho Falls, Idaho
2019

This image is just a “time-study” of the changes in an old 7-Up ad painted on the side of a building that I first photographed 16 years ago (shown below). I called that photo from 2003 “Likning Strikes,” a play on words related to the crack in the wall which looks like a lightning strike. It’s interesting that over time the both the white background paint and the black letters have faded, revealing more of some lettering that had been on the wall and even longer time.

Likning Strikes
Idaho Falls, Idaho
2003

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